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Fitness Warehouse

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Overview

15 Turners Avenue Berea, Durban, Durban Metro and Durban 4001

The company today enjoys a market dominant position within the South African market. Our success has been built upon our anticipation of customer needs and our ability to deliver in excess of expectations.

 

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Description

HISTORY

The growth and market dominance of Amusement Warehouse has come in no small part as a result of the business acumen and industry knowledge of our founder and CEO, Ahmed Hansa.
Endowed with an entrepreneurial bent, Hansa first started Amazing Amusements, some 20 years ago. Since that time he has garnered significant industry expertise about trends, operations and marketing relevant to the South African amusement industry.

In 1992 the company expanded its focus from route operations to the importation, manufacture and servicing of machinery. Based in own premises in Central Durban, the company has some 3000m2 devoted to workshops, repair facilities and production machinery. A sales and distribution branch is based in Johannesburg to service the Gauteng region. Many dealers have been approved countrywide to distribute the companies products. Today, the company supplies the largest range of fitness related products and services in Southern Africa.

STRUCTURE & OWNERSHIP

The Amusement Warehouse group of companies is wholly Black owned.

TREMENDOUS INDUSTRY EXPERIENCE

With no less than 20 years of trading experience in the challenging local market, our intimate knowledge of the consumer as well as the operations end of our business is second to none. Much of our experience has been garnered “at-the-coal face” and you may appreciate, there are never any substitutes for practical experience.

SIGNIFICANT DEPTH OF TALENT

Although the strategic direction and operation of the company vests in CEO Ahmed Hansa, he is ably supported by a base of skilled & talented in-house and associated professionals.
In the area of technical expertise especially, our associations with companies from the far east ensure that no challenge is beyond us.

ACCESS TO LATEST TECHNOLOGY AND TRENDS
Being an importer and distributor of products allows our company to foresee trends, value propositions and pitfalls more readily than most of our competitors, in that our exposure to the international market and their dynamic is on a day to day basis. We have a regular exchange of ideas and issues with our colleagues in overseas markets. What this means for our customers is that not only can we deliver at competitive rates, but the consulting, support and advice they receive from Fitness Warehouse is of the very finest available.

SUPPLY OF FITNESS MACHINES
The world's most exciting titles are brought to South Africa by Amusement Warehouse. We have an on-going distribution relationship with many of the top manufacturers.

REPAIR AND REFURBISHMENT OF EQUIPMENT

The company offers complete technical and manufacturing facilities for the repair and refurbishment of machinery.

CENTRE DESIGN AND CONSULTING

The company and its associate professionals provide consulting and advise services to centre operators and developers. The weight of our experience in the industry and our expertise allows us to offer compelling solutions.

OPERATIONS PLANNING AND CONSULTING
The company has amassed a wealth of first-hand experience with operational and management issues pertaining to the industry and offers them in a package and accessible form to clients.

WAREHOUSING

The company maintains and operates its own warehouse facility at it's headquarters in Central Durban. A total of some 3000 square meters, the facility affords us a base of operations for our repair and distribution functions.

STOCK HOLDINGS

The company always has a comprehensive range of machines for clients to view.

SPARES AND REPAIRS FACILITIES

We have fully equipped and staffed workshops with the ability to repair or service most types of amusement products. We maintain our own roster of technicians, all of whom are fully trained and capable of servicing a broad range of equipment.

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