Annabella Maternity

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Look & feel beautiful throughout your pregnancy & into motherhood with annabella maternity. Our comfortable, versatile and timeless styles also allow for easy and discreet breastfeeding. From stylish outerwear, underwear, sleepwear and gifts.


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Our designs are feminine, yet comfortable, as well as incredibly versatile. You will find that your favourite styles will flatter you during your pregnancy, look great afterwards... and allow for easy and discreet breastfeeding!

We have focused on a range that will help you create many looks from one garment as well as take you from day into evening and from season to season. Looking pretty on the outside is not all we have thought of we have designed a full range of underwear and sleepwear that will make you feel gorgeous and sexy and others will think so too!

The annabella maternity range is manufactured in our design studio in Cape Town. We are proudly South African and support local industry and job creation. Great care goes into ensuring that each garment is of a high standard, technically crafted for ease and comfort during pregnancy & breastfeeding...and made with love.

We have also carefully selected perfect gift solutions for mom and baby - whether it be for a babyshower, congratulatory set or something really special with which to treat yourself. All our gifts can come beautifully packaged with a hand written personalised message, if you wish.

Being a one-stop pregnancy and breastfeeding shop we have partnered with some of the best brands in the world to fulfill your needs during this important time. To enhance your pregnancy experience we have introduced a lifestyle and health component including a once a month prenatal yoga workshop.

After much demand we have decided to introduce our annabella woman range. We have taken some of our most popular classics and adjusted them for the non pregnant woman. Have a look at our online boutique for more styling ideas!

You are important to us, so keep in touch, share your thoughts and your ideas. We really hope you enjoy this experience with us.



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Annabella Maternity

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