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BabySmart Team

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Overview

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The BabySmart range of baby stimulation products is a proudly South African brand. Based on considerable child development research and a passion for enhancing development in babies, the company BabySmart was established in 2008.

 

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Description

The BabySmart range of baby stimulation products is a proudly South African brand. Based on considerable child development research and a passion for enhancing development in babies, the company BabySmart was established in 2008. Founded and managed by a married couple who are also proud parents, one partner is a registered Clinical Psychologist and the other partner an experienced businessman with an engineering background.

The objective of the company is to provide a range of baby stimulation products that enhance development in infants and that is age-appropriate. Our aim is to focus on the basic principles of child development and design and develop products that will enhance a child’s development.

At BabySmart, we acknowledge that babies develop best when they are stimulated appropriately. Parenting does not come with a manual and many parents are often unsure on how to stimulate their newborn without running the risk of over-stimulation. We know that over-stimulation results in a restless, uneasy baby, therefore our products guarantee to stimulate babies appropriately resulting in a calm and contented baby. More and more parents go beyond their means to provide the best stimulation for their children starting from the infant stage. Presently many available infant products on the market present infants with too many colours, shapes, textures and sounds all at one time, which can over-stimulate an infant.

BabySmart’s golden rule in developing toys for an infant is “less is best.”

With a cot full of rattles, plush toys, and musical contraptions, an infant may be unable to focus on any one. This not only limits the child’s ability to make discriminations, it also affects his or her capacity for concentration and attention. However, when interested in a particular toy, an infant can spend quite a bit of time with it. The ability to stay focused is a very important skill that may be difficult to acquire if the child’s attention is scattered among a wide variety of playthings.

According to Professor Elkind, author of more than a dozen books including ‘The Hurried Child’ and ‘The Power of Play,’ infants process information much more slowly than adults. “A baby learns a great deal from playing with the same toy over an extended period of time,” he said. “Variety may be the spice of life, but not when it comes to infant learning.”
The good news for parents is that the best toys are often the most simple and inexpensive ones.
With over 40 years of research into the benefits of contrasting Black & White shapes and colours for newborns, BabySmart introduces its leading product, the high contrasting Black & White Mobile.

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