The BabySmart range of baby stimulation products is a proudly South African brand. Based on considerable child development research and a passion for enhancing development in babies, the company BabySmart was established in 2008.

Bibi Buzz is a business founded in 2011 by parents for parents to provide quality products for children. We import and sell Schoenhut musical instruments. These instruments are real instruments made specifically for younger children.

Reading is Fun When The Story Is About You!
Education Through Personalisation...
Create-A-Book personalised books are unique, hard bound, glossy cover books that feature your child as the main character of the story.

Who is Clever Fish?

Clever information, toys and equipment For the on-the-go, want-to-know parents, educators and therapists:

Growing your tadpole into a prince or a princess

Crafty Stuff online Craft Supplies
the BEST prices for Mosaic, scrapbooking, kids craft supplies, craft kits, free patterns and projects. Free weekly newsletter with lots of hints tips and ideas.
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Our top quality products cover a wide range of items from the smallest goods to suit individual’s right up to the biggest play structures imaginable suited for schools and party venues.

The new EGGY6 specially designed for any garden! NO experience needed, it is really simple farming with your own magic hens. Harvest up to 6 FREE RANGE eggs per day, house can accomodate up to 6 happy hens!

Nationwide Delivery

Ele toys is inspired by the passion to provide pre-school children in both the school and home environments with stimulating wooden toys and games that will absorb children in learning whilst playing.

The widest range of trusted brands delivered directly to your door... .
Free Delivery on orders over R385.00!!

Geppetto's World is a leading designer and manufacturer of play equipment and developmental systems, which are distributed throughout South Africa and a growing number of countries abroad.

All learning should be FUN !
Hands On subscribes to the belief that learning should take place through construction rather than instruction.

Hi Ho Cherry O is an independent toyshop that prides itselves in offering their clients the widest range of educational and developmental toys, games, puzzles, books and posters under one roof.

Indigo Toys is an educational toys and games distributor. Our main aim is to supply toys and games that are not only fun but have an educational or developmental value as well.

Welcome to the wonderful world of Kindermusik where your child’s true learning potential is unlocked by the magic of music! Join us for a FREE preview class to find out more.

Kids Decor, Alphabets and Gifts, Lemon Tree Trading has traditionally been a top class supplier of children’s decor accessories but times they are a changing!

A programme developed to coach and support parents through challenging times with their children from cradle to empty nest, in the privacy of their own homes.

Phonix in a Box® is a South African based company. Our goal is to provide accurate phonic resources for Teachers, Remedial Therapists, Speech Therapists and Parents.

The ability to read with comprehension forms the basis of all subjects. If your child has difficulties reading with comprehension, then he/she will have difficulty with all subjects. Readers are Leaders is fun, dynamic and highly user-friendly.